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Reality Check: 5 Things You Should Expect from Your Social Media
Questions that make us cringe: “I posted a promo code on Facebook and nothing happened, why?” or, “I don’t get how Twitter will make my business grow and produce higher revenue?” These are valid...
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Supersize Your Content: 9 Simple Steps to Make Your Content Count
Pssssst, want the secret ingredient to killer content? You’ve heard the saying, “content is king,” and while that saying has lost its original zing as technologies advance, the power of optimized...
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Along Came Social: 4 Ways To Integrate Social Media Into Your Marketing
With Valentine’s Day recently behind us, we thought it only appropriate to talk about your social media’s relationship with your existing marketing. Being honest with yourself, how would you rate the...
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Social Media Best Practices for Increased Engagement
It seems like social networking sites have been rolling out faster than brands have time to react (Pinterest, Google+, Foursquare, etc), and the pressure to continually be active and engaging on each...
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Social Shift: How Your Brand Should Prepare for Timeline
Facebook is notorious for making changes to their layout without as much as a heads up for users. The major switch from the infamous “Wall,” to “Timeline.” is no exception. Whether you love it or hate...
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5 Must-Haves For Your Social Media Tool Box
There are well over 60 social media platforms today and counting, meaning the tools and apps to manage and market these platforms is even greater. So which tools do successful marketers and brands use...
View ArticleChecklist For Your Social Spring Cleaning
Spring has officially arrived, and it’s not just a time to reorganize your office, garage or closet. This year, expand your spring cleaning ritual to your social media marketing as well. Here’s a...
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3 Ways Your Brand Can Benefit From Pinterest
Pinterest is beautiful. That’s not a word that typically describes a social media site, but this platform is seriously gorgeous in terms of online presence, web traffic, and interaction. This triple...
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4 New Timeline Features Brands Should be Using
The highly publicized shift from Wall to Timeline is officially published for all brand pages as of March 30, 2012, but the new appearance isn’t the only major change that will affect brands and...
View Article5 Ways to Set Your Social Media Up For Customer Service Stardom
Social media can set you up for customer service stardom or utter failure in your consumer’s eye – so how do you do it right? Strategic preparation is critical to proper execution, so we’ve provided...
View ArticleSocial Media: Wave of the future, Thing of the Past
When most people think of social media, brick and mortar are some of the last things that come to mind. The very term inspires visions of futuristic online communities with data whizzing past and...
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Get Social: Become an Authority in Your Industry
Whether you’re a suit-wearing corporate company or the local bakery, you can establish your brand as an authority in your industry and in your community using social media. There is a fine line between...
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Stand Out: 3 Ways to Get Your Brand Started on Instagram
Last week when we talked about 3 Photo Apps That Will Transform Your Online Presence, Instagram was obviously a major player that could not be ignored. But as much as Instagram is used as a tool for...
View ArticleGive to Get: How to Spice up Your Twitter
A community is only as great as the sum of its individual parts. In order to keep your community intrigued, engaged, and interactive, it would be in your best interest (and your followers interest) to...
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5 Ways to Use Twitter to Increase Your Blog’s Readership
Blogging makes it possible for your brand to captivate its consumers on a deeper level while still showcasing the personality of your business. But if you aren’t utilizing social media to spread the...
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Going Viral: A Case Study on the Life of One Single Tweet
The most unexplained phenomenon in the social media sphere is the mystery of virality. To have a post “go viral,” is one of those rare, blissful moments for anyone in social media. It’s that magical...
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3 Highly Effective Ways to Optimize Your Pins and Online Presence
In the over-crowded social media sphere, there is one major way to squeeze through to the world of your consumers, and that is by increasing your brand’s reach. The more social outlets you have to make...
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Generate Business Leads with Social Media Savvy
There are thousands of social media users who fit your demographic; fans and followers who would most likely be enamoured with your product or service, but just don’t quite know of your existence…yet....
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Facebook Quality Control: Get the Most from each Post!
When it come to Facebook reach and visibility, the quality of each individual post counts for a lot. Here are some tips on how to take advantage of some of the site’s unique features to help you reach...
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Engaging Branded Content vs. Direct Response Content
Let’s face it, social media isn’t ALL business. It’s fun & beneficial to mix up your content with posts that simply entertain your audience, but at some point you have to put the marketing back...
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